What is ClickFunnels?
ClickFunnels is an all-in-one online sales funnel builder designed to help businesses market, sell, and deliver their products and services online. Founded by Russell Brunson in 2014, ClickFunnels provides users with the tools to create sales funnels, which are sequences of steps designed to guide visitors towards a specific action, such as making a purchase or signing up for a service.
Key Features of ClickFunnels
Drag-and-Drop Builder: ClickFunnels features a user-friendly drag-and-drop editor, allowing users to create and customize their funnels without any coding knowledge.
Pre-Built Funnel Templates: It offers a variety of pre-built funnel templates for different business goals, including sales pages, webinar funnels, membership sites, and more.
A/B Testing: Users can perform split tests on their pages to determine which versions perform better, optimizing their funnels for higher conversion rates.
Email Marketing Integration: ClickFunnels integrates with various email marketing services, allowing users to automate their email marketing campaigns within their sales funnels.
Payment Gateway Integration: It supports integration with multiple payment gateways, making it easy to collect payments from customers.
Affiliate Management: ClickFunnels includes an affiliate management tool called Backpack, enabling users to create and manage their own affiliate programs.
Follow-Up Funnels: This feature allows businesses to automate follow-up emails and sequences, helping to nurture leads and increase conversions.
ClickFunnels Pricing Plans
ClickFunnels Startup Plan ($97/month or $81/month billed annually)
This plan is ideal for new businesses or freelancers with a small team. Here’s what you get:
- 3 Brand Workspaces: Manage branding for up to 3 separate projects or clients.
- 3 Team Members: Grant access and permissions to 3 team members to collaborate on your funnels.
- Unlimited Features: Build unlimited funnels, courses, landing pages, and more. You can also host unlimited members, contacts, and connect your own domain names.
This plan is a good fit for you if:
- You’re just starting out and don’t need a large team.
- You only need to manage branding for a few projects.
ClickFunnels Pro Plan ($297/month or $248/month billed annually)
This plan caters to growing businesses or those with larger teams. Here’s what you get:
- 10 Brand Workspaces: Manage branding for up to 10 separate projects or clients.
- 10 Team Members: Grant access and permissions to up to 10 team members to collaborate on your funnels.
- Unlimited Features: Just like the Startup plan, you get unlimited funnels, courses, landing pages, members, contacts, and domain connections.
This plan is a good fit for you if:
- You have a larger team that needs to collaborate on projects.
- You manage branding for multiple businesses or clients.
- You anticipate needing more than 3 team members in the future.
Both plans offer the core functionality of ClickFunnels, so the main difference lies in the number of brand workspaces and team members you require.
ClickFunnels Reviews Summary
ClickFunnels receives positive reviews across several platforms:
- Trustpilot: 4.4 star rating based on over 2,100 reviews
- Capterra: 4.5 star rating based on over 650 reviews
- GetApp: 4.6 star rating based on over 650 reviews
ClickFunnels has garnered a mix of positive and negative reviews from its users. Here’s a summary of what people are saying:
Positive Reviews
Ease of Use: Many users appreciate the drag-and-drop builder and the simplicity of creating funnels without needing any coding skills.
Comprehensive Solution: Users like that ClickFunnels is an all-in-one solution, eliminating the need for multiple tools and integrations.
Effective Templates: The pre-built funnel templates are praised for being effective and easy to customize, saving users time and effort.
Strong Community Support: ClickFunnels boasts a large and active community of users who provide support, share tips, and offer advice.
Regular Updates: Users appreciate the regular updates and new features that ClickFunnels rolls out to improve the platform.
Negative Reviews
Cost: One of the most common complaints is the cost. ClickFunnels is considered expensive, especially for small businesses and startups.
Learning Curve: While the platform is user-friendly, some users find the extensive features and functionalities overwhelming at first.
Customer Support: There have been mixed reviews about customer support, with some users experiencing delays or unhelpful responses.
Technical Glitches: A few users have reported experiencing occasional technical glitches and bugs within the platform.
ClickFunnels 2.0
In response to user feedback and the evolving needs of online marketers, ClickFunnels launched an updated version, ClickFunnels 2.0. This new version aims to address some of the shortcomings of the original platform and introduce new features to enhance the user experience.
New Features in ClickFunnels 2.0
Enhanced Page Editor: The updated version includes an improved page editor with more flexibility and design options.
Global Products: Users can now manage their products globally across multiple funnels, simplifying inventory management.
Improved Speed: ClickFunnels 2.0 boasts faster page loading times, improving user experience and conversion rates.
Membership Sites: The new version offers enhanced membership site capabilities, allowing users to create more sophisticated membership areas.
Enhanced Analytics: Users can benefit from more detailed and actionable analytics to better understand their funnel performance.
Universal Sections: This feature allows users to create sections that can be reused across multiple pages and funnels, streamlining the design process.
ClickFunnels and its latest version, ClickFunnels 2.0, provide a complete solution for creating and controlling online sales funnels. Despite being user-friendly with great features and community support, some people find it expensive and challenging to learn. Despite the drawbacks, ClickFunnels is still a top pick for companies wanting to simplify their online marketing and sales strategies.
ClickFunnels Alternatives: Finding the Right Fit
ClickFunnels is a popular tool for building sales funnels, but it may not be the perfect solution for everyone. Here’s a quick rundown of some alternatives, depending on your specific needs:
For Landing Page Focus:
- Unbounce: Known for its ease of use and A/B testing capabilities for landing pages.
- Leadpages: Simple drag-and-drop builder for creating high-converting landing pages.
For E-commerce Focus:
- Shopify: Powerful platform specifically designed for building and managing online stores.
- Wix Ecommerce: Integrates website building with e-commerce features for a one-stop shop.
For All-in-One Marketing Focus:
- HubSpot Marketing Hub: Comprehensive suite offering marketing automation, CRM, and sales tools alongside funnel building.
- Kartra: Offers similar functionality to ClickFunnels with video hosting, membership sites, and built-in email marketing.
For Budget-Friendly Options:
- Strikingly: Free plan available with limited features, good for simple landing pages.
- WordPress.com: Open-source platform with plugins like Elementor to build funnels (requires some technical knowledge).
Choosing the Right Alternative:
Consider these factors when choosing a ClickFunnels alternative:
- Your budget: Alternatives range from free plans with limited features to premium subscriptions.
- Your needs: Focus on landing pages, e-commerce, email marketing, or all-in-one solutions?
- Your technical skills: Do you prefer drag-and-drop simplicity or are you comfortable with some coding?
- Team size: How many team members need access to the platform?
By understanding your needs and exploring these alternatives, you can find the perfect tool to build high-converting sales funnels for your business.
